Category: Computers and Technology

Competitive Intelligence and SEO

Competitive intelligence gathering can be a useful exercise that yields important information to guide your business and marketing strategy, or it can sit in a computer file and collect the equivalent of electronic dust if you’re not careful. While a competitive intelligence project can bring out your inner spy, it can also lead to confusion, misinterpretation of data, and faulty strategy-setting. Worse still, it can lead to something I call the “me too” syndrome in which you end up pushing your business into a model that’s a poor imitation of a competitor rather than an authentic and rich representation of yourself. The following 10 tips for effective gathering and use of competitive intelligence information may help you avoid the pitfalls of gathering information on your competitors while simultaneously helping you use it effectively. Have a look at useful reference for more info on this.

Tip 1: Schedule Time Regularly to Perform Research
One of the most common complaints from business owners is that they don’t have time to do competitive intelligence. They also complain that they don’t have time for market research, marketing and promotions, and you name it – they don’t have time for it. Every entrepreneur, business owner and executive is faced with this problem. Honestly, have you ever had a day in which you just had oodles of free time? Probably not. The best way to overcome this problem is to block off competitive intelligence time on your calendar as you would an appointment with a prospect or an important meeting. Block off at least one hour a month, and preferably one hour every other week. This should give you some uninterrupted time to do some internet research and begin your competitive intelligence-gathering efforts.

Tip 2: Keep a List of Competitors Handy for Future Research
One time-saving tip I like to share is the handy spreadsheet; keep a list of competitors on your spreadsheet for future reference. Include the date last researched, the name of the competitor, and the URL of their website, and leave the last column blank to type in any research notes. This ensures that each month, when you sit down to conduct your competitive intelligence work, you’ll have the list handy and won’t need to reinvent the wheel.

Tip 3: Listen to Your Customers When They Mention Other Companies
Your customers are an invaluable resource of information about your competitors. If they mention that someone else does the same thing for cheaper or better than you do – note the name. That’s a competitor. Whenever I get a call from a prospective customer, I always ask, “How did you hear about us?” Often they will mention they visited a competitor’s website first and then came to us, or they used a competitor’s services and weren’t happy with either the price or the results, so they are seeking a new vendor. The companies, products and individuals they mention may be competitors, and provide you with great information to start your research-gathering efforts.

Tip 4: Track Products and Services, Messages and Offers
Many people make the mistake of simply tracking the overall efforts of their competitors. It’s important to note not just the direction the competing company is headed in, but what new products and services they are offering. Look at the messages they are using to describe their products and services, and any prices, sales or special offers to entice customers to buy from them. Are they retiring programs? Adding new ones? Touting research projects? Offering special events or announcing participation in a trade show? Each of these pieces adds up to the big picture of the activities of your competitor, and merits tracking and monitoring.

Tip 5: Sign Up for Competitors’ Emails and Social Media
To make your job easier, sign up for your competitors’ press releases, email newsletters and announcements, and major social media sites. You’d be amazed at how much they share with their customers, information that you can obtain freely and publicly. You can even set up a Google Alert to monitor new information and articles published about them.

Tip 6: When You’re Stuck Looking For Information, Search on a Key Executive’s Name
Here’s a useful trick I learned when researching an industry for which there was little published information about industry revenues, market growth, demographics and more; use a key company executive’s name as the search term and see what pops up. In my specific example, the executive had an unusual last name, and when I typed her name into the search engine, the result was several articles in which she was quotes about the detailed demographics of the industry I was researching. If you know the names of your competitor companies, then you can find out the names of key executives. To find any interviews they may have participated in, search their names. You may unearth some golden nuggets of information.

Know About 3D Animation Studios In Dubai

 

At this day in age, computer-generated graphics have nearly gotten to a point where they are indistinguishable from real life. It isn’t uncommon for a major motion picture studio to integrate 3D animated characters or effects over their live-action footage, to either enhance what is already in the scene, or to create an all new, fantastic landscape in which to work. With the rising desire for these 3D animated graphics, it isn’t surprising that the amount of studios to choose from has increased exponentially over the past few decades. Luckily, most studios specialize in a very specific venue, such as television commercials or instructional videos, so the choice isn’t as threatening as it sounds. Some studios do not even offer client services, as their plan is to focus on personal projects.

When a 3D animation studio opens itself up for commercial production purposes, the first steps taken are to build a large base of clients, sending news of their abilities out to as many customers as possible. On the other hand, if a company is primarily interested in producing a film of their own design, they must first find investors to donate resources to the project, until they are competent enough to fund their own ventures. But, whether a studio is built for commercial or project purposes, they will have a tendency to follow a very similar 3D ‘pipeline’, or production process.

Considering every piece of a 3D animation must be built from the ground up, it is seldom possible for a single individual to produce on his or her own. Consequently, Animation Studios in Dubai often find that compartmentalizing the process across several employees or divisions makes the most sense, with each one assigned to a specific step in the 3D animation pipeline. While one person is working on concept sketches, another employee can be finalizing details in the script and storyboards. Once the 3D modelers, texture artists, and rigging artists have taken their turns, the post production specialists can add the lighting, camera movements, and environmental effects, finalizing everything enough to send the production out for its final render.

Once a 3D animation studio begins to grow larger, and the needs become greater, it often becomes beneficial to encompass more aspects of production in-house. Where a regular studio might send their project files to a ‘render farm’ to export the film in a polished format, a large studio may find it easier to set up their own facility. Or if the animation studio finds itself using footage of real actors as references quite often, they might look into building a motion capture studio.

Over he past two decades, an increasing number of locations in the world have introduced incentive programs for those interested in opening up studios, offering tax cuts or partial financial support, in the hopes of boosting their visibility on a global scale. Having a booming entertainment industry in the area increases tourism as well as general revenue, not to mention community pride. The creation of 3D animation has truly taken the perception of the field from a youth entertainment medium to a sophisticated, complex process with virtually limitless prospects. And, as technology continues to evolve, so will 3D animation studios, bringing us into a whole new era of colorful virtual clarity.

Cloud Security Camera-An Overview

Wireless security cameras are the easiest when it comes to location, flexibility and installation. These can be installed anywhere in the range of the capabilities of the wireless system. Mapping tools can be used to compare the tags as well as trace the locations for all the captured objects.Cloud Security Camera  offers excellent info on this.

These days, security is a primary concern for everyone. When considering security for your business, office or home, a security camera system should be your top priority. If you are looking for a flexible and cost-effective option, you can choose a wireless security camera system. Due to technology advances and high competition in the security market, the wireless systems are more affordable than ever.

 

When it comes to location, flexibility and installation, the wireless cloud security cameras are the easiest of all. You can install them anywhere in the range of the capabilities of the wireless system, which is generally one thousand feet or more. Even though these systems need power, the regular wall outlet will work just fine.

The following are some options to consider when choosing wireless security camera system:

GPS wireless security camera systems can be useful when tracking individuals and objects over long distances. You can find some of the cameras with a built-in GPS chip that will allow geotag for every image that is taken. There are high-quality mapping tools online that you can use to compare the tags as well as trace the locations for all the captured objects.

 

The wireless mini cameras or hidden cameras will be the ideal choice if you are living in a community that is prone to robberies or thefts. Since these cameras are small in size and boast a wireless technology, they are effective tools to protect your home from robbery.When using outdoor wireless security cameras, you can be sure that all the activities in and around the house will be monitored. This will ensure that your house and family is safe and secure.

Choose wireless night camera systems if you are looking for 24 hour security. With wireless cams, spy cameras and hidden cameras, you can monitor suspicious activities without being noticed.

Why You Should Choose a Wireless Security Camera System

Wireless security cameras don’t require clumsy and bulky wiring, so predators will not notice them when entering your workplace or house. This means that you can catch them easily. One of the important benefits of using the wireless systems is that it’s extremely difficult for anyone to disrupt the functioning cameras. Wireless cameras provide greater flexibility because you can move them easily after installation, unlike the wired cameras which lack this benefit. Cost-effectiveness, more flexibility as well as ease of use and installation are some of the main benefits of using wireless security cameras.

Instagram Marketing Software

Social media channels have become the best platform for marketing opportunities. While compare to other social media marketers are more interested in Instagram marketing . Since this has shown more engagement of people on brand products compare to any other social media channel. However, within the current generation of automation technology, if you want to compete on the marketing platform of this social media platform, then what you need is the best marketing tools and software. There are many automation software, using which you can enhance your marketing strategies. read more

What is Insta-advertising?

Using this as a channel of marketing, you can add your post in it, which will help you to get exposure to your brand products. Insta-users are growing more and more around the world. And if you would like to get worldwide attention on your brand products, then this social media platform would be the best option for you.

Is Instagram Right for Your Business

Earlier people think that only kids use social media. But that is not the case in the present, as Instagram has gained popularity within a few years only. Now it became one of the best social media marketing platform or the marketers.

While it is not the only thing that makes this as one the best platform for marketing. As people like to see ads in the picture format since with visuals it becomes easier to convey things. There is a say as well, “A picture can tell thousands of words”.

Because of the innovation of this marketing software, it became easier for marketers to use Instagram to boost their own business.

How much It would Cost?

It is a tricky question to ask since it depends on how much you want to spend on marketing. In fact, you can also post your ads free. However, if you would like to get better engagement on your Insta-profile to get more views and followers, then you need to make use of software and tools to improve your marketing strategies.

How You can use Insta-Marketing in an Effective way?

-Use Facebook Ad Manager

You can also operate your Instagram using Facebook Ad Manager. As you can manage your ad content on both Facebook and Instagram using Facebook ad manager. The procedure of creating ads using the Ad manager is similar for both Instagram and Facebook. Based on the niche of your brand and strategy, you can apply the filters to target your viewers. This will help you to make your ad campaign more effective.

-Know About Your Audience

It is important to have more information about what people want from you. While you can make use of analytical tool or software to find the audience you have in your reach. You can also try to converse with your audience through comments or you can also use direct messaging option also. While you can also take the help of other influencers to promote your brand. That way you would be able to gain more visitors, especially those who are really interested in your brand.

-Aesthetic Look of Your Insta-Feed

One of the most important factors which would help you to attract more views is your Insta-feed. This is a visual platform and to get more views, likes and followers, you need to post aesthetically beautiful content.

-Understanding of Insta-Algorithm

While there are tools and software to automate your account. However, with the overuse of such software, you might get yourself caught in the eyes of the Insta-algorithm. While you want to avoid any actions against you, thus ,you need to use such software within moderation limit only.

These are the shown Instagram marketing tricks which you can use to get a boost in your business. However, you also need to be careful of the Insta-algorithm, which doesn’t want to allow its users to make use of automation tools and software.

Most Overlooked Facts About Web Hosting Services

Low cost web hosting means taking a server from a host to put up your own website or some information on the Internet. These services are extended to individuals, institutions and even to people who wish to be web hosts themselves.

The major types of web hosting services are free web hosting, dedicated web hosting, and shared hosting, collocation web host and reseller web hosting. Among these, free web hosting service can be may get its revenues from advertisements placed on the website, or may charge a nominal price for web space.Check out Web Hosting Services for more info.

There is a great different between dedicated and shared web hosting services. Dedicated web hosting provides the entire server for one website. Big companies with extensive websites typically own a dedicated web hosting services. Of course, dedicated servers are expensive and, cannot be termed low cost web hosting services. Shared web hosting services fall within this genre. In shared web hosting services, many websites share the same server, thereby reducing costs. This has drawbacks like reducing speed and making information more accessible to tampering.

Some people buy web space from low cost web hosting services and then resell it to other companies or individuals. This is like an agency business, where the reseller becomes the middleman and is called a reseller web hosting service.

In collocation web service (rarely used), a person will own physical space to maintain a server. The web hosting service will provide the bandwidth and other Internet accessibility.

You can select the appropriate low cost web hosting service by conducting a search on the Internet. It is important to check what the fees for the service. Apart from that, you must check what kind and volume of traffic the web hosting service can provide. This makes all the difference for your business.

There is other partial web hosting services available like imaging that allows people to post pictures on the Internet for others to view. Blogs also provide free space for writing. A web host begins a blog topic and visitors add comments.

Get Computer Software Updates

Updating your computer is crucial as it helps your computer to run as smoothly as it can. The updates are patches to the current computer software programs, and they are there to help improve and fix bugs, enhance features and to give your computer better security. For example, both Macintosh and Windows operating systems are regularly given updates by various manufactures. These updates can be easily installed by the Software Update that is on your operating system.Have a look at software updates for more info on this.

For Mac Users

Click on the icon Apple, allocated on the top left corner of your desktop, then go to System Preferences, located down the list. Once it’s clicked, a window for the System Preferences should now pop up.

Under System, click on the icon Software Update. Then Click on the button Update Now. Once you have clicked on the Software Update button the window will now open with the available list of updates for your computer. If you do not wish to update all the computer software programs right now, you can always leave it for later. All you need to do is just click on the check box that is next to the program that you want to update. Depending on how many you have chosen it could take a couple of minutes or longer.

Click on the Install button. Once you have clicked on install, a pop up window will be displayed asking you to type in your administration user name with your password for your computer. This step is necessary for the process of updating. When your computer asks you will now need to restart your computer to ensure that the overall installation process on your Mac is complete. Once you have restarted your computer, all the computer software programs that you have asked to be updated, will now be up to date with the latest features. This now means that your computer and computer software will work more efficiently.

Choose Correct Electronic Components Store

The role played by electronic components in the way the modern consumer uses technology, has been of paramount importance. Even though the need for separate electronic components store and electronic components themselves has not been around for too much time, they have inherently become a part of almost all businesses and trades in some way or the other.purchasing electronic components is an excellent resource for this.

Right from an army tank to the average consumer electronic good, the modern consumer can subconsciously or consciously heavily benefit from these electronic components. Now although the average consumer’s relationship with these devices may just be extended to them searching for electronic components online, understanding these devices can always come handy for anyone who uses electronic device. A component is taught to be the fundamental element in the subject of electronics, which can be linked to numerous other same or different components for carrying out key roles which make devices function in accordance with their explicit application.

What the customer should be aware about in the market

Normally, any leading electronic components store will propose an attractive variety of ready for shipment components that are suitable for various industries, including the likes of automobile industry, commercial items, research and defence purposes, information technology, etc.

Now most customers are happy to look for electronic components online while purchasing these components. However, many times, purchasing the wrong component can lead to the device it is being used for getting ruined. Hence, it is important to be thorough with some of these guidelines when purchasing an electronic component –

Does the supplier or store from where the purchase is being made, specify in solving the requirement in question? For example, if an electronic component for an air conditioner is being purchased, the buyer needs to be sure whether or not the store actually deals in these components on a regular basis. The ideal situation would be to purchase it from a specialist as it decreases the chances of the wrong component being purchased.

The buyer also needs to be sure that the electronic components store maintains a strict deadline, especially when it comes to delivering components that serve an immediate need and even a slight delay in their delivery could result in irreversible harm to the electronic device.

The store should be able to provide their services over the internet.