Category: Marketing

Competitive Intelligence and SEO

Competitive intelligence gathering can be a useful exercise that yields important information to guide your business and marketing strategy, or it can sit in a computer file and collect the equivalent of electronic dust if you’re not careful. While a competitive intelligence project can bring out your inner spy, it can also lead to confusion, misinterpretation of data, and faulty strategy-setting. Worse still, it can lead to something I call the “me too” syndrome in which you end up pushing your business into a model that’s a poor imitation of a competitor rather than an authentic and rich representation of yourself. The following 10 tips for effective gathering and use of competitive intelligence information may help you avoid the pitfalls of gathering information on your competitors while simultaneously helping you use it effectively. Have a look at useful reference for more info on this.

Tip 1: Schedule Time Regularly to Perform Research
One of the most common complaints from business owners is that they don’t have time to do competitive intelligence. They also complain that they don’t have time for market research, marketing and promotions, and you name it – they don’t have time for it. Every entrepreneur, business owner and executive is faced with this problem. Honestly, have you ever had a day in which you just had oodles of free time? Probably not. The best way to overcome this problem is to block off competitive intelligence time on your calendar as you would an appointment with a prospect or an important meeting. Block off at least one hour a month, and preferably one hour every other week. This should give you some uninterrupted time to do some internet research and begin your competitive intelligence-gathering efforts.

Tip 2: Keep a List of Competitors Handy for Future Research
One time-saving tip I like to share is the handy spreadsheet; keep a list of competitors on your spreadsheet for future reference. Include the date last researched, the name of the competitor, and the URL of their website, and leave the last column blank to type in any research notes. This ensures that each month, when you sit down to conduct your competitive intelligence work, you’ll have the list handy and won’t need to reinvent the wheel.

Tip 3: Listen to Your Customers When They Mention Other Companies
Your customers are an invaluable resource of information about your competitors. If they mention that someone else does the same thing for cheaper or better than you do – note the name. That’s a competitor. Whenever I get a call from a prospective customer, I always ask, “How did you hear about us?” Often they will mention they visited a competitor’s website first and then came to us, or they used a competitor’s services and weren’t happy with either the price or the results, so they are seeking a new vendor. The companies, products and individuals they mention may be competitors, and provide you with great information to start your research-gathering efforts.

Tip 4: Track Products and Services, Messages and Offers
Many people make the mistake of simply tracking the overall efforts of their competitors. It’s important to note not just the direction the competing company is headed in, but what new products and services they are offering. Look at the messages they are using to describe their products and services, and any prices, sales or special offers to entice customers to buy from them. Are they retiring programs? Adding new ones? Touting research projects? Offering special events or announcing participation in a trade show? Each of these pieces adds up to the big picture of the activities of your competitor, and merits tracking and monitoring.

Tip 5: Sign Up for Competitors’ Emails and Social Media
To make your job easier, sign up for your competitors’ press releases, email newsletters and announcements, and major social media sites. You’d be amazed at how much they share with their customers, information that you can obtain freely and publicly. You can even set up a Google Alert to monitor new information and articles published about them.

Tip 6: When You’re Stuck Looking For Information, Search on a Key Executive’s Name
Here’s a useful trick I learned when researching an industry for which there was little published information about industry revenues, market growth, demographics and more; use a key company executive’s name as the search term and see what pops up. In my specific example, the executive had an unusual last name, and when I typed her name into the search engine, the result was several articles in which she was quotes about the detailed demographics of the industry I was researching. If you know the names of your competitor companies, then you can find out the names of key executives. To find any interviews they may have participated in, search their names. You may unearth some golden nuggets of information.

Guide To Choose Right Paving Slabs- Baltimore Paving Pros

When it comes to planning your garden, every step is daunting as not only the aesthetics and the outcome are important but the cost involved is also substantial. Every step of the design and build is confusing. Unfortunately, with new paving slabs Kent being added every day to the mix by the manufacturers, the choice has become more tough and confusing for the buyers. Ideally, when choosing the right paving slabs for your garden, four main factors come into play. They are –

1. Style – Your house can be designed in a contemporary, traditional, rustic riven or any other style. The garden paving style should complement and blend with the home’s style and not look out of place.

2. Color – Here you can opt for contrasts or complements, but the composite effect should be pleasing and not jarring.

3. Function – Functionality of the garden paving is also another crucial consideration. The weight, traffic, and footfall it will need to will decide the slabs that would best for the purpose yet retain the curb appeal.

4. Cost – The cost of the paving slabs is just 20 percent of total landscaping cost. The significant cost comes from other materials and labor cost. Thus, even if you are choosing slightly more expensive slabs, it will not dramatically affect your total cost.

Choosing the right kind of slab
The basic golden rule for selecting slabs is to choose the smaller size for small areas and vice versa. The deviation would ooze an entirely wrong look proportionally. Second consideration is to look into how the slab will weather. The higher porosity it will have, the more chances it would have of green algae growing on it. Concrete slabs tend to fade while natural slabs darken with weathering. Broadly, these stones are of three types, i.e. natural stone, reconstituted stone, and porcelain. Baltimore Paving Pros

Natural stones
These mostly come from UK quarries and include York sandstone, Portland stone, white and blue lias and Welsh slate. The biggest advantage of these slabs is its cost effectivity. Even if you import natural stones like Indian sandstone, they prove cheaper than indigenous stone because of its more economical production method. You can easily get them from an authentic supplier.

Reconstituted stone
There are numerous varieties available with reconstituted stones. They are –

-Wet cast – These constitute a premium product with a smoother look. They tend to weather slowly and thus are a luxurious choice.
-Pressed concrete slabs – Not only are these slabs highly economical but the give an elegant and uniform look as well. You can select between the smooth and the textured variety.
-Blocked paviours – These are not only strong but are a preferred choice for various patios because of their decorative effects. Predominantly made of concrete and clay, they are available in varied sizes, finishes, and colors.
-Impressed Concrete – These are made such that it looks like natural stone. These are mostly colored using dyes.

Categories: Marketing

Women’s Jewelry Pensacola-Buy Best Women’s Rings

Rings are one of the most charming pieces of jewelry. Whether it is an engagement occasion, wedding or a wedding anniversary, rings get the most importance after the bride and groom. These are a very popular piece of jewelry amongst women. Most women have a habit of wearing them in daily routine as well, apart from special occasions. Whether you are a working lady or a household wife, wearing rings must be a part of your daily grooming. Rings come in various sizes, materials, designs and, off course, prices! those with gemstones have also become very popular. The gemstones are embedded in the ring in various styles. The gemstones include ruby, sapphire, amethyst, tourmaline, tsavorite and topaz. Mostly gemstone rings are chosen as wedding ones. It is because of their attractive look and heavy price. Contemporary ones with colored gems and diamonds are also very popular. The addition of diamonds, gives them an extra stunning look. Most wedding rings are chosen to be of Gold as well. It is because gold is most complimentary with major skin tones. But the main reason for choosing gold ones for wedding is, they are considered traditional to wedding ceremonies. Their weight ranges from 14, 18 or 24 karats. This depends upon the purity of the material and also the strength of it. The ones which are made from 24k gold are the most pure ones, but at the same time, they are also the softest to wear. Have a look at Women’s Jewelry Pensacola for more info on this.

Many couples, however, also prefer the ones made of white gold for wedding. This gives the wedding a perfect shine, since the color of the ring matches with the bride’s dress. White gold rings are popular for their simplicity and elegance. Most of the brides opt for white gold with gems over them. Other brides prefer to have a ring that is a mixture of white and gold in a braided way. However, white gold ones are much expensive than other gold ones. Another thing, which is quite in nowadays, is the combination of diamond and gold rings. The body of the ring is made up of gold, whereas its top is glamorized by diamonds. This thing also looks stunning. They came in 18k or 14k rings. To compliment the gold body of a ring, another unique design of ring is the Rainbow Ring. It has the body of a precious metal but has colored diamonds at the top. This gives an exotic look. The best thing about such pieces is that these can be worn with any colored dress to match with the rainbow effect. In addition to gold, these colored diamonds are also embedded on the rings having bodies of platinum or white gold.

About Baby Bag

A cool baby bag is very important to accommodate all the essential items of your newborn. Find the collection of wonderful cool bags uniquely designed to carry all baby items. There are extensive premium bag collections, these bags are perfect for baby shower gift and if you are expecting a baby then this is the right choice. The fantastic color and design of the bags will surely spoil you as a mom. You will love the designer bags, and will satisfy with the top quality products.

Discover the Classy Maternity Bag Collections

Select a wide range of New Born Baby Bag online with unbelievable price. You will love the fabrics and design of the bag. New born needs special care and you need to carry the baby essentials all the time? If you are planning to go out with your baby, then you need to carry a special baby bag, which can accommodate the entire range of baby essentials. However, it is important to choose a right kind of Maternity Bags available in online store. There are lots of variety of bags available with specially designed and there are various sizes of bags available. You can choose your favorite bag according to your needs.navigate here.

 

Hospital Bags: Experience the Wide Collections

From pregnancy to till your birth of the child, you always need a special care and Maternity, Baby Bags play an important role during this time. The answer is simple, as you need a compact bag where you can accommodate all your hospital essentials or baby essentials. Find the most alluring hospital bags that will fulfill all your requirements at the hospital. You can well stock all your important baby items in the bag before going to the hospital.

This will ensure to help you to carry all your baby care products in one place and you would not miss out anything during the time of staying in hospital. Find attractive deals with the collections and get the best buy online. You can choose the vibrant, colorful bags that will suit to your personality. You can carry this bag anytime, anywhere. The soft fabrics and premium design of the hospital bags will give assured quality guarantee. You can use it, until your baby grows, as it will give you a long durability and you will get the top quality bags online.

Explore the complete range of stylish Maternity bags and hospital bags online. You can choose the size and colors from the gallery and place an order of your choice. The bags are helpful in the hospitals, these are handy and there are plenty of small zippers and pockets designed in the bag, which gives more space for the items to fit. You can use it casually as it is waterproof and the quality is premium. Get the perfect solution by choosing the best quality baby bags and purchase it online with affordable cost. Enjoy your day out with your baby by carrying the splendid bag.

Home Remodeling Tips You Need to Know About

 

Almost everybody is working on a budget. If you aren’t working on a budget you can hire a decorator to give you home remodeling tips. Otherwise, doing a little research and getting creative with your remodel can produce awesome results. There are so many excellent projects you can do by yourself to freshen up rooms, give them attitude and make them feel comfortable. There is no room in your house that is untouchable, and no project that you cannot tackle if you have the time and devotion to do it.

Whenever interior decorators are interviewed about their work, their responses are simple. They say that making the project fun is the key. That should catch your attention. Don’t start tearing a room apart grudgingly just because you feel it is time for a change. Instead, let yourself dream. And as you dream realize that whatever you can see in your head, you can bring to fruition in your home. The best home remodels are often the most inexpensive click here.

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For example, one of the leading trends in the industry right now is called acid treatment. It’s a project you would do on a cement floor and if applied correctly can make plain old, foundational concrete floors look like beautiful tile of any style. Plenty of How To articles can get you started working with your own concrete floors. An entire basement could be treated, and sealed for less than five hundred dollars-assuming you are performing labor yourself. It lasts longer than carpet and adds an element of unique style to a room that can otherwise be hard to design.

Often times, the simple things, like acid treating a floor, are the very things people think of last. It’s as if they feel boxed in by a set of invisible rules. Most people think that it is against the rules to flip flop the painting scheme. Somewhere back in the cloudy past, somebody stated a rule that lighter colored paint had to be applied at the top of walls and darker colors had to be applied at the bottom. If you want to give a room a more bold feeling, break this rule. Who needs it anyway? Apply a simple wooden trim around the center of the room, paint the bottom half cream or tan and let the top of the wall shine in deep rich color: reds, greens, blues, you decide.

The worst thing you can do is get boxed in. With so many elements of style, let your imagination run wild. Painting is a cheap way to give your house a brand new feel. Floors are a bit more challenging. Plumbing and electricity will require you to study, but even that should not limit your options. A brave dream will lead to a beautiful home.

Everything You Need To Know About Influencer Marketing Agencies

Word of mouth recommendations have a great impact over a consumer’s mind and it cuts through the marketing clutter quickly and effectively. The digital revolution has signified the role of word of mouth (WOM) as it operates on a one-to-many communication channel nowadays. Online reviews, opinions voiced through discussion forums, social media information sharing, blogging and a lot of online communities are playing a key role in influencing the purchasing decisions of a customer. Hence, business organizations need to focus on devising strategies for generating word of mouth recommendations. Influencer marketing is an innovative method to consider. Here you focus your marketing efforts towards few key leaders who have a clear influence over the potential customers. So, rather than marketing directly to a large audience, you direct the marketing activity to the influencers who further deliver your brand’s message to the desired audience. Businesses may either inspire influencers or hire the services of a brand marketing agency for attracting, engaging and converting the prospects into buyers.You may want to check out influencer marketing agencies for more.

Targeting and engaging with the influencer is not as easy as you think. If you have decided to integrate influencer marketing strategy to your current marketing mix, then it is essential to have a sound understanding about your goals and objectives. Influencer marketing mainly consists of four activities. First of all, you need to identify the right influencer for your brand. Journalists, celebrities, bloggers, professional advisors, industry analysts and activists are some of the many faces of influencers.

Social media marketing and content marketing has a vital role in the influencer marketing strategy. For instance, a person with thousands or lakhs of subscribers on YouTube and a blogger with a large number of followers can be a source of influence. YouTube, Twitter, Facebook and Instagram marketing are some of the popular forms of social media marketing whereas blogger influencer marketing can be considered as a form of content marketing. You may take advantage of some online tools and techniques to choose the right influencer for your brand. Orienting your marketing efforts before the influencer is the second step. You need to establish a good relation and foster trust with the influencer through online and offline communication. The third step is marketing your business through influencers by increasing the brand awareness among targeted customers. Last but not the least, track the key metrics related to the influencer marketing strategies. But always keep in mind that influencer marketing is a slow and continual process as it requires building strong and sincere relationships with the influencers for long term. If you got it right, then these relationships can provide great returns that yield your brand’s big success.

An Insight On Wholesale Scrub Sets Suppliers

Everywhere you look you see houses for sale and wonder if it’s another foreclosure. It’s unavoidable hearing about the doom and gloom of the economy and how more and more people are losing their jobs and losing their houses. In these times it’s important to keep spending some money so the economy doesn’t come to a screeching halt while at the same time you want to get the most for your money. Cheap medical scrubs are items on your list if you work in the medical field. Actually, they’re not bad for anyone who wants something comfortable to wear and need something to just kick around in. Although food and shelter are way up on the list, people need to wear the right clothes to work and many people still like to be stylish. Have a look at wholesale scrub sets suppliers for more info on this.

This is no problem if you know where to get cheap scrub sets. Even though spending money can be difficult for some, there are still many bargains out there so you don’t have to quit. It’s good to keep up appearances especially when working with the public. If they think times are tough when they come in looking for help it won’t help their feeling of helplessness.

If this is the case where you work then finding cheap Landau scrubs may be something worthwhile for your job. If you and your co-workers wear matching sets then going together on orders may save on shipping. There are many ways to keep spending while saving money at the same time and looking good.

Choose Correct Electronic Components Store

The role played by electronic components in the way the modern consumer uses technology, has been of paramount importance. Even though the need for separate electronic components store and electronic components themselves has not been around for too much time, they have inherently become a part of almost all businesses and trades in some way or the other.purchasing electronic components is an excellent resource for this.

Right from an army tank to the average consumer electronic good, the modern consumer can subconsciously or consciously heavily benefit from these electronic components. Now although the average consumer’s relationship with these devices may just be extended to them searching for electronic components online, understanding these devices can always come handy for anyone who uses electronic device. A component is taught to be the fundamental element in the subject of electronics, which can be linked to numerous other same or different components for carrying out key roles which make devices function in accordance with their explicit application.

What the customer should be aware about in the market

Normally, any leading electronic components store will propose an attractive variety of ready for shipment components that are suitable for various industries, including the likes of automobile industry, commercial items, research and defence purposes, information technology, etc.

Now most customers are happy to look for electronic components online while purchasing these components. However, many times, purchasing the wrong component can lead to the device it is being used for getting ruined. Hence, it is important to be thorough with some of these guidelines when purchasing an electronic component –

Does the supplier or store from where the purchase is being made, specify in solving the requirement in question? For example, if an electronic component for an air conditioner is being purchased, the buyer needs to be sure whether or not the store actually deals in these components on a regular basis. The ideal situation would be to purchase it from a specialist as it decreases the chances of the wrong component being purchased.

The buyer also needs to be sure that the electronic components store maintains a strict deadline, especially when it comes to delivering components that serve an immediate need and even a slight delay in their delivery could result in irreversible harm to the electronic device.

The store should be able to provide their services over the internet.