Category: SEO

Information Regarding SEO

 

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.Check This Out

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Categories: Business SEO

Competitive Intelligence and SEO

Competitive intelligence gathering can be a useful exercise that yields important information to guide your business and marketing strategy, or it can sit in a computer file and collect the equivalent of electronic dust if you’re not careful. While a competitive intelligence project can bring out your inner spy, it can also lead to confusion, misinterpretation of data, and faulty strategy-setting. Worse still, it can lead to something I call the “me too” syndrome in which you end up pushing your business into a model that’s a poor imitation of a competitor rather than an authentic and rich representation of yourself. The following 10 tips for effective gathering and use of competitive intelligence information may help you avoid the pitfalls of gathering information on your competitors while simultaneously helping you use it effectively. Have a look at useful reference for more info on this.

Tip 1: Schedule Time Regularly to Perform Research
One of the most common complaints from business owners is that they don’t have time to do competitive intelligence. They also complain that they don’t have time for market research, marketing and promotions, and you name it – they don’t have time for it. Every entrepreneur, business owner and executive is faced with this problem. Honestly, have you ever had a day in which you just had oodles of free time? Probably not. The best way to overcome this problem is to block off competitive intelligence time on your calendar as you would an appointment with a prospect or an important meeting. Block off at least one hour a month, and preferably one hour every other week. This should give you some uninterrupted time to do some internet research and begin your competitive intelligence-gathering efforts.

Tip 2: Keep a List of Competitors Handy for Future Research
One time-saving tip I like to share is the handy spreadsheet; keep a list of competitors on your spreadsheet for future reference. Include the date last researched, the name of the competitor, and the URL of their website, and leave the last column blank to type in any research notes. This ensures that each month, when you sit down to conduct your competitive intelligence work, you’ll have the list handy and won’t need to reinvent the wheel.

Tip 3: Listen to Your Customers When They Mention Other Companies
Your customers are an invaluable resource of information about your competitors. If they mention that someone else does the same thing for cheaper or better than you do – note the name. That’s a competitor. Whenever I get a call from a prospective customer, I always ask, “How did you hear about us?” Often they will mention they visited a competitor’s website first and then came to us, or they used a competitor’s services and weren’t happy with either the price or the results, so they are seeking a new vendor. The companies, products and individuals they mention may be competitors, and provide you with great information to start your research-gathering efforts.

Tip 4: Track Products and Services, Messages and Offers
Many people make the mistake of simply tracking the overall efforts of their competitors. It’s important to note not just the direction the competing company is headed in, but what new products and services they are offering. Look at the messages they are using to describe their products and services, and any prices, sales or special offers to entice customers to buy from them. Are they retiring programs? Adding new ones? Touting research projects? Offering special events or announcing participation in a trade show? Each of these pieces adds up to the big picture of the activities of your competitor, and merits tracking and monitoring.

Tip 5: Sign Up for Competitors’ Emails and Social Media
To make your job easier, sign up for your competitors’ press releases, email newsletters and announcements, and major social media sites. You’d be amazed at how much they share with their customers, information that you can obtain freely and publicly. You can even set up a Google Alert to monitor new information and articles published about them.

Tip 6: When You’re Stuck Looking For Information, Search on a Key Executive’s Name
Here’s a useful trick I learned when researching an industry for which there was little published information about industry revenues, market growth, demographics and more; use a key company executive’s name as the search term and see what pops up. In my specific example, the executive had an unusual last name, and when I typed her name into the search engine, the result was several articles in which she was quotes about the detailed demographics of the industry I was researching. If you know the names of your competitor companies, then you can find out the names of key executives. To find any interviews they may have participated in, search their names. You may unearth some golden nuggets of information.